About us
Founded as a headwear manufacturer in 1929, PAi has evolved into a diversified apparel, headwear, and accessories company.

About us

At Paramount Apparel International, Inc. we are known for our quality craftsmanship, strong leadership, and great ability to forecast market needs. As a privately held corporation led by the third and fourth generation of the founding family, we offer renowned customer service and have an instilled environment of pride.

Mission Statement

We create consumer products that embellish and enrich people’s lives.  Our responsiveness, continuous improvement, and empowerment of all team members are the pillars of our success.


  • Speed:  Driving and quickly responding to all aspects of the business.
  • Well-being:  Promote a healthy family/work balance as well as a safe, stimulating, and enjoyable work environment.
  • Excellence: Establish high standards and strive to exceed them.
  • Passion: Enthusiasm and dedication to what we do without complacency.
  • Trustworthiness: Always doing the right thing for our customers and team members.

Global Responsibility: Eco-Friendly

To make Paramount Apparel’s strong focus on sustainability efforts a success, we believe that informing customers and employees with information related to our goals and achievements is a necessity.  We need both our employees and customers to be aware of the continued efforts we will share as a whole. Responsibility starts with the company as one entity and turns into the responsibility of individuals.  We have focused on a number of projects throughout Paramount’s operations to effectively become more eco-friendly as we manufacture apparel and headwear both domestically and globally.  Green efforts such as establishing extensive recycling programs, using recycled materials such as cardboard, paper, and plastic in our day-to-day activities and converting to more environmentally-friendly lighting, heating, and cooling are just some examples of our continued pledge of global responsibility.

Diversity Equals Empowerment

At PAI, we know that different ideas, perspectives, and backgrounds create a stronger and more creative work environment that delivers better results for our employees, our customers, and our communities. We believe that what makes you unique is also what makes you valuable.  We continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees which allows all team members to feel empowered to bring their full, authentic selves to work. Most importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do.

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Our story

With two domestic factories and over 1,000 embroidery heads, it’s no surprise that we are one of the nation’s largest finished cap companies. We take pride in our work and personally inspect every hat that comes out of our facilities. While we emphasize quality, we also maintain competitive pricing and aggressive turn times.

Paramount Cap Manufacturing Co. Founded

Paramount Cap Manufacturing Co. was founded in 1929 in St. Louis, MO by William and Simon Rubenstein. When The Great Depression hit two months in, William and Simon sewed, sold, and shipped their own caps. They not only survived The Depression, but grew in spite of it.

New Headquarters

The Rubenstein brothers moved their company from St. Louis to Bourbon, MO, where the corporate headquarters remain today.

Father and Son

Norman Rubenstein, William’s son, starts working at Paramount in manufacturing during the week and as a salesman on the weekends. In 1950, he takes over the reins at Paramount.

Family Tradition Continues

Mark Rubenstein and Bruce Levinson start with Paramount, working in all departments of the company and learning the business from the ground up. In 1980 the third generation of Leadership takes over when Norman retires. Mark becomes Chairman & CEO and Bruce becomes Vice Chairman & CEO.

Tremendous Growth

In 1990, Paramount Cap Manufacturing Co. becomes Paramount Headwear, Inc. By 1994, Paramount becomes one of the largest manufacturers of headwear in America, expands their operations, and employs roughly 3500 people.

Expanding Divisions

Paramount expands several divisions of the company and doubles their creative department, allowing for greater ingenuity in both headwear and apparel design.

More than Headwear

Paramount becomes a full-service premium and promotional products company by offering custom embroidery and silk-screening on all its apparel and accessories. Alex Levinson joins Paramount and the 4th generation of Leadership begins.

Going International

Paramount expands its horizons by becoming a global company, and in 2001 becomes Paramount Apparel International, Inc.

Licensed Brands

Focused on expanding its product offering, Paramount launches its Licensed Products Division and immediately begins to develop headwear and accessory lines with brands such as Ben Sherman and Perry Ellis.

Rebrand and Remodel

Now know as PAi, Inc, five new automatic presses, two automatic folders and baggers, and new dryers are added. Expanding its personnel, PAi becomes stronger than ever, with it's customers reaping the benefits of happy employees and quality products.

Design Studio

Paramount becomes a sponsor of the St. Louis Fashion Incubator because of its international design presence and expertise, and expands its creative department by opening up a design center downtown.

Imperial Headwear

In 2012, Paramount buys Imperial Headwear, the leading manufacturer and marketer of premium quality headwear for the golf market.
About us


PAi’s number one strength is diversification. We have experts in headwear, screen printing, active wear, belts, bags, and cold weather accessories. We understand the importance of setting the trends, instead of just following them. In every aspect of apparel, headwear, and accessories, we are there designing, manufacturing and distributing quality products. PAi’s ability to respond to each industry individually, yet remain intact as one entity, is a strength matched by no one.


We are extremely proud to have such a loyal customer base who continuously make great strides in providing fashion headwear to the retail industry.

MFG Agreements

Let us bring your product to life. We ensure that products meet and exceed all expectations and requirements. We are proud of the partnerships we have built with our contract manufacturing clients. Here are just a few that we are proud to work with:



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About us
The strength in a company derives directly from the strength of the company’s leadership.

Our team

At PAi, our executives combine the knowledge, communication, and experience to make PAi’s team environment thrive. Guiding PAi’s growth, strength, and capabilities, our leaders encourage innovative thinking and expect nothing less from their employees than the premium quality of work PAi was founded upon over 80 years ago.

Mark Rubenstein

chairman & ceo

Bruce Levinson

chairman & ceo

Todd Johnson


Alex Levinson

executive vp/secretary

Penny Wells

chief financial officer

Chris Fiedler

VP Apparel Operations

Team Member Updates


PAi Fashion

1 Paramount Drive, Bourbon, MO 65441

phone:573.732.4411 phone:800.255.4287

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